A new cement player has entered the market with the start of the formal inauguration of Popular Cement on 9 February 2021, formerly known as Dadabhoy Cement Industries in Sindh. Popular Group acquired the assets in 2018 after clearing all bank dues and immediately initiated major overhauling with investment in coal mill, clinker process, grinding, packaging and automation to completely upgrade the existing production capacity of 2000tpd in the first phase